From YouTube beauty gurus to lifestyle bloggers, influencers have become a major part of the beauty industry. But more than just makeup looks and product reviews, some of these content creators have used their platforms to inspire others in more meaningful ways. In this article, we explore how the top beauty and lifestyle influencers are using their success to change the world in “Beauty and Beyond: Influencers Who Inspire with More Than Just Makeup.
1. Defining the Meaning of Beauty
Beauty means different things to different people. To some people, beauty is a physical quality, while to others it is an internal trait that speaks to their character. Here are some ways to define beauty:
- Symmetry:The idea that the objects have elements are identical or nearly so. A face with symmetrical features is often seen as aesthetically pleasing.
- Form:The idea that an object is structured and has a certain structure or shape to it. Often seen in architecture, sculptures, and paintings.
- Texture:The idea of the tactile and roughness in things. This could be how comfortable the sand and ocean feel to the touch, the velvet of a dress, or the warmth of a winter coat.
- Functionality:The idea that something has a purpose or use beyond that which it was designed for. A chair can have a certain beauty in how it is designed, but it also has to be functional for its user to sit in it.
Beauty can also be seen as a quality of life. It can be found in nature, in moments shared with loved ones, in the laughter of a child, or in the beauty of a sunset. Beauty is in the eye of the beholder and can be found in the things these people love and care about.
Moreover, beauty can also be found within the core of a person. The ability to love, create, and grow can be seen as traits of beauty. It can also be found in honesty, integrity, and kindness.
No one person’s definition of beauty is the same as another’s. Every individual perceives beauty in their own way, making it unique for each and every one of us.
2. Exploring the Growing Influence of the Beauty Industry
The beauty industry is a multi-billion dollar industry and its influence is only growing. With advances in technology and an increasing number of beauty products hitting the market, consumers have more options than ever before. As a result, the beauty industry continues to be a powerful force in the world of fashion and culture.
In the past, the beauty industry mainly catered to women, focusing on cosmetics, skincare, haircare and more. Over the years, however, it has started to embrace all genders, with more male-focused products and lines becoming available. Additionally, the industry is making an effort to create products that are more inclusive and offer more diverse ways to define and celebrate beauty.
Another area where beauty is growing is wellness. The idea of using beauty products as a way to promote mental and physical health is becoming more popular, with avid fans of beauty-related treatments and products such as facials, massage, saunas and spas.
The expanding influence of the beauty industry is also seen in the rise of influencers and trend-setters. These individuals are often the people behind the latest looks and beauty products, and they are having an ever-growing impact on the culture.
3. Unveiling the Power of the Influencer Beyond Makeup
Influencers are known to make their mark in the makeup industry, but their power extends far beyond glam looks. Fans across many platforms are turning to influencers for advice, tutorials, and honest conversations that add value to their lives and inspire them to try new things.
One such area is in health and wellness. For many followers, an influencer can offer a glimpse into a healthier lifestyle, from diet and nutrition to exercise and mindfulness. From delicious vegan recipes to yoga tutorials, they share tips that encourage followers to make healthier choices.
Plus size fashion influencers are another notable example. Many fashion brands and stores only cater to a certain size, but influencers are giving body-positive representation to all sizes, challenging the industry standard. They are helping to bring awareness to live as you are no matter your size, shape, or weight.
Travel Influencers, on the other hand, allow fans to explore fascinating new places without hitting the road. They give a unique look at exotic cultures, breathtaking scenery, and hidden gems that many of us may not get to experience otherwise. From Copenhagen to Reykjavik and Tokyo to Beijing, these adventurers show that travel isn’t necessarily limited to the well-off.
- Influencers motivate followers to make healthier choices.
- Fashion influencers are challenging industry standards.
- Travel influencers exposing unique cultures and sights.
4. Inspiring Change Through Unconventional Beauty Standards
Breaking away from traditional beauty standards can be a liberating process that helps individuals reclaim their sense of self-worth. Gender non-conforming folk, LGBTQIA+ persons and racial minorities are particularly affected, as they frequently are denied validation in a world that rivals them with conventional expectations.
The modern culture of narcissism projects unrealistic ideals, contributing to a society that can be oppressive and damaging. To inspire meaningful change, everyone must challenge these narrow beauty standards and encourage others to see beyond outward appearances to inner qualities, like kindness, strength and intelligence.
Here are four innovative ways individuals can help subvert conventional beauty standards:
- Dismantle gender expectations: Advocate for a society free from harmful gender roles and conventions. Speak up when a person is being judged merely on their gender.
- Push back against colorism: Celebrate the beauty of diverse skin tones, and fight against derision of people of all colors.
- Cultivate body positivity: Slowing down unveils the beauty of every body, regardless of their size. Promote joyful living over harmful dieting.
- Encourage community acceptance: Proactively amplify underrepresented voices, giving them the tools to express themselves freely.
The dialogue around beauty is a never-ending one, but with continued support, one can strive to cultivate a world that embraces a multi-faceted definition of beauty.
Beauty and Beyond have encouraged our society to expand the sectors of influence and the depth of the message shared. If influencers take a step beyond makeup and outward beauty, there will be no limits to their capacity to inspire and change the world. What will be the next beauty trend that goes beyond?